Tally

Tally is a personal financial services app that streamlines and automates the process of paying off credit card debt to save time, money, and stress.

Tally needed a website that succinctly conveyed the how and why of its unique service. They also wanted a visual and linguistic identity that was more approachable than other financial brands.

Working alongside UX and visual designers in Figma, I wrote simple yet effective directional copy across the major heading level pages, ranging from the homepage’s H1 down to FAQ answers and everything in between.

Complete overhaul of major pages on the site, with text and imagery created during the site redesign highlighted in major video ads.