Kettle

Kettle, a digital marketing agency, who included Apple, Nike, and many others among its clients.

Represent thought leadership in social media and the emerging web 3.0 landscape to prospective and current Kettle clients, with a special emphasis on sharing learnings with Apple’s marketing and communications team.

Weekly email newsletters written by me between Q1 2021 and Q2 2022, covering 4-6 trending developments ranging from token-gated retail events and the rise (and fall) of NFTs, to the philosophy behind photodumps, the emergence of Discord communities, and much more.

I produced 10+ emails for six consecutive quarters, with the series drawing praise from both internal and external stakeholders. At the conclusion of the engagement, I provided Kettle with a best practices/onboarding document for writers who’d be preparing future newsletters as well.